Save Low Fares Campaign Branding

Richmond International Airport was one of three mid-range airports within close proximity to have Southwest Airlines flying into it. When Southwest purchased Airtran they decided to reduce the Southwest footprint in Virginia thus threatening to dramatically raise airfare throughout the region due to a lack of competition. Because we couldn’t specifically say “Fly Southwest” at risk of angering the larger player, Delta Airlines, we came up with the Save Low Fares campaign to encourage flyer participation and build risk awareness to the departure of Southwest Airlines.

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What a pleasure the last 14 years has been working with CrossEye, Inc.  The quality of work and professionalism is excellent – every time. The design of SIU’s  publications, marketing pieces, websites and logos have been outstanding. Working with Steve and CrossEye, Inc. is easy and stress free!

Donna Glenn, Director of Agency Relations, Southern Insurance Underwriters, Inc.

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