Save Low Fares Campaign Branding



Richmond International Airport was one of three mid-range airports within close proximity to have Southwest Airlines flying into it. When Southwest purchased Airtran they decided to reduce the Southwest footprint in Virginia thus threatening to dramatically raise airfare throughout the region due to a lack of competition. Because we couldn’t specifically say “Fly Southwest” at risk of angering the larger player, Delta Airlines, we came up with the Save Low Fares campaign to encourage flyer participation and build risk awareness to the departure of Southwest Airlines.


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We were introduced to Crosseye, Inc. in the Fall of 2013.  We are a start-up company and needed a partner to help us create our brand image. Steve Davenport & CrossEye, Inc. became our trusted partner and we never cease to be amazed by his creativity and design work.   He has created a very professional image for us.

Nancy Baily, Chief Operating Officer, Safepoint Insurance

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