SafePoint Insurance Company, Inc. Brand Development

SafePoint Insurance, Inc. is a managing general agent based in Tampa, Florida. SafePoint came to us in corporate infancy and strong sense of brand identity from a logo sketch to an already well thought out tagline of “Peace of Mind Starts Here.” In a competitive homeowners insurance marketplace like Florida, it was important for SafePoint to communicate reliability, longevity an professionalism – to differentiate themselves from some of the negative players in the market. With a strong palette of colors designed to communicate reliable professionalism (blue) and an altruistic corporate culture (green), we set about designing a consumer-friendly brand identity with clean lines and bold graphics that would catapult SafePoint into the front of the residential insurance pack in Florida.

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