SafePoint Insurance Company, Inc. Brand Development



SafePoint Insurance, Inc. is a managing general agent based in Tampa, Florida. SafePoint came to us in corporate infancy and strong sense of brand identity from a logo sketch to an already well thought out tagline of “Peace of Mind Starts Here.” In a competitive homeowners insurance marketplace like Florida, it was important for SafePoint to communicate reliability, longevity an professionalism – to differentiate themselves from some of the negative players in the market. With a strong palette of colors designed to communicate reliable professionalism (blue) and an altruistic corporate culture (green), we set about designing a consumer-friendly brand identity with clean lines and bold graphics that would catapult SafePoint into the front of the residential insurance pack in Florida.


We were introduced to Crosseye, Inc. in the Fall of 2013.  We are a start-up company and needed a partner to help us create our brand image. Steve Davenport & CrossEye, Inc. became our trusted partner and we never cease to be amazed by his creativity and design work.   He has created a very professional image for us.

Nancy Baily, Chief Operating Officer, Safepoint Insurance

Brand Development   |   Marketing   |   Advertising   |   Web Development   |   Graphic Design   |   Printing

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