SafePoint Insurance Company, Inc. Brand Development



SafePoint Insurance, Inc. is a managing general agent based in Tampa, Florida. SafePoint came to us in corporate infancy and strong sense of brand identity from a logo sketch to an already well thought out tagline of “Peace of Mind Starts Here.” In a competitive homeowners insurance marketplace like Florida, it was important for SafePoint to communicate reliability, longevity an professionalism – to differentiate themselves from some of the negative players in the market. With a strong palette of colors designed to communicate reliable professionalism (blue) and an altruistic corporate culture (green), we set about designing a consumer-friendly brand identity with clean lines and bold graphics that would catapult SafePoint into the front of the residential insurance pack in Florida.


The experience we have had in working with CrossEye, Inc. has been nothing short of exemplary. We have worked with Steve Davenport on multiple time-sensitive projects throughout the years and he has consistently gone above and beyond to deliver great results!

Brad Budd, VP Sales and Marketing, MacNeill Group, Inc.

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