SafePoint Insurance Company, Inc. Brand Development



SafePoint Insurance, Inc. is a managing general agent based in Tampa, Florida. SafePoint came to us in corporate infancy and strong sense of brand identity from a logo sketch to an already well thought out tagline of “Peace of Mind Starts Here.” In a competitive homeowners insurance marketplace like Florida, it was important for SafePoint to communicate reliability, longevity an professionalism – to differentiate themselves from some of the negative players in the market. With a strong palette of colors designed to communicate reliable professionalism (blue) and an altruistic corporate culture (green), we set about designing a consumer-friendly brand identity with clean lines and bold graphics that would catapult SafePoint into the front of the residential insurance pack in Florida.


What a pleasure the last 14 years has been working with CrossEye, Inc.  The quality of work and professionalism is excellent – every time. The design of SIU’s  publications, marketing pieces, websites and logos have been outstanding. Working with Steve and CrossEye, Inc. is easy and stress free!

Donna Glenn, Director of Agency Relations, Southern Insurance Underwriters, Inc.

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