Independent Agents for a Cure Campaign

Independent Insurance Agents for a Cure (IACURE) is a breast cancer awareness campaign founded by Siuprem, Inc. Due to the immense expenditure of resources by Siuprem in birthing this campaign, it was important that the branding of IACURE family with the already established Siuprem brand so independent agents could appreciate the community commitment exercised through this campaign by Siuprem. Designed to encourage awareness and raise money for research, the IACURE brand utilizes bold pinks and a playful, slightly rotated solution to stand out thus drawing agent attention into the good things being achieved by the campaign – and encourage their participation in the campaign.

Steve Davenport is one of the best designers I have ever worked with – ever. His attention to detail and design is unmatched! Moreover, CrossEye, Inc. is a delight to work with. Over the last couple of years they helped create a design standard for Coke’s online toolkits that they continue to replicate year, after year.

– Margaret Gearing, VP Director of Client Services, Definition 6

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