Alimera Sciences ILUVIEN Brand Development

Alimera Sciences, based in Alpharetta, GA, was getting ready to launch their biggest product – ILUVIEN – and this publicly traded company needed to make a big splash. We inherited the “Shift Campaign” from their agency of record and were asked to do our part in bringing the campaign to life. Centered around the ILUVIEN brand colors (cyan blue and bold gold), our branding solution for the ILUVIEN launch campaign embraced the vibrancy of those brand colors while utilizing a contemporary design solution to easily differentiate them from the usual stuffy medical styles surrounding them in the retinal marketplace. The results were an easily identifiable brand look and feel that greatly enhanced the official United States product launch.

Importance of Brand Development

When you first set up in business the single biggest challenge you face is getting people to notice that you’re out there. You can offer the best products and services in the world, at amazing prices, but nobody will buy them – and if somebody does happen to stumble upon you and make a purchase, they may well forget who you are and never return. How can you solve this? By building your brand. Unlike simple product promotion, branding is all about you and what you have to offer, you can check to find the best tips. It goes hand in hand with your business reputation and is useful in building business relationships as well as connecting with customers. Brand recognition is a lot of what gives big businesses their powerBranding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness.

Steve Davenport is one of the best designers I have ever worked with – ever. His attention to detail and design is unmatched! Moreover, CrossEye, Inc. is a delight to work with. Over the last couple of years they helped create a design standard for Coke’s online toolkits that they continue to replicate year, after year.

– Margaret Gearing, VP Director of Client Services, Definition 6

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