Alimera Sciences ILUVIEN Brand Development
Alimera Sciences, based in Alpharetta, GA, was getting ready to launch their biggest product – ILUVIEN – and this publicly traded company needed to make a big splash. We inherited the “Shift Campaign” from their agency of record and were asked to do our part in bringing the campaign to life. Centered around the ILUVIEN brand colors (cyan blue and bold gold), our branding solution for the ILUVIEN launch campaign embraced the vibrancy of those brand colors while utilizing a contemporary design solution to easily differentiate them from the usual stuffy medical styles surrounding them in the retinal marketplace. The results were an easily identifiable brand look and feel that greatly enhanced the official United States product launch.