Alimera Sciences ILUVIEN Brand Development



Alimera Sciences, based in Alpharetta, GA, was getting ready to launch their biggest product – ILUVIEN – and this publicly traded company needed to make a big splash. We inherited the “Shift Campaign” from their agency of record and were asked to do our part in bringing the campaign to life. Centered around the ILUVIEN brand colors (cyan blue and bold gold), our branding solution for the ILUVIEN launch campaign embraced the vibrancy of those brand colors while utilizing a contemporary design solution to easily differentiate them from the usual stuffy medical styles surrounding them in the retinal marketplace. The results were an easily identifiable brand look and feel that greatly enhanced the official United States product launch.


What a pleasure the last 14 years has been working with CrossEye, Inc.  The quality of work and professionalism is excellent – every time. The design of SIU’s  publications, marketing pieces, websites and logos have been outstanding. Working with Steve and CrossEye, Inc. is easy and stress free!

Donna Glenn, Director of Agency Relations, Southern Insurance Underwriters, Inc.

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